BinckBank

Binck Bank


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Vision, mission, strategy and objectives

Strategy

We aim to constantly surprise our clients with the high quality of our product, our intensive client focus and our low prices. This has our highest priority at all times, because we want our clients to be ambassadors for our services and so help our client base to grow (25% of new clients opening an account with Binck have been introduced via an existing client). By focusing on achieving the highest possible client satisfaction and thus growing our client base, we are creating shareholder value for the investors in BinckBank.

 

Our ambition is to be the largest European full-service online bank for investors. Our strategy is built on five pillars:

 

I Further growth in our existing services, based on a financially scalable business model (transaction gathering with fully automated processing of transaction streams)
II Expansion of our banking activities within the investment universe (online bank for investors) and BPO activities within the Professional Services division
III   International expansion driven by aggressive pricing and comparative advertising, followed later by broadening of the product range
IV Constant cost control
V Financially conservative solvency and liquidity policy, aimed at steady profit growth