Strengths, weaknesses, opportunities and threats

Strengths

The quality of BinckBank's services and products has been rated highly by clients and research bureaus over the years and the Alex and Binck labels are acknowledged as strong brands. BinckBank has more experience in online brokerage than any other institution in the Netherlands and has secured a very strong market position. Benefiting from this experience, it is well equipped to set up local, country-specific services outside the Netherlands, as it has already done in Belgium and France. Thanks to its constant focus on costs and careful planning of its European expansion, BinckBank has a low cost base. At the financial level, BinckBank's business model is highly scalable, translating extra revenue into rising profits.